Fundraising

Legal jargon is common in planned giving fundraising materials, but you won’t find it in this postcard. Instead, you’ll find donor-centered, informal language, intended to make contributors feel comfortable thinking about their legacy. In addition to a suite of postcards, our planned giving marketing project also included creating a brochure, sending a follow-up email, and prompting fundraisers to reach out to appropriate donors.

(My roles: writer and project manager.)